Visitor Experience and Business Development: Vision

The Garden will deliver a profound and inspiring onsite experience to visitors of all ages, backgrounds, and abilities.

This Garden experience will create a sense of pleasure, relevance, and belonging that will bring visitors back to the Garden or to its website time and again. 

This will build the Garden’s effectiveness at generating loyalty, driving attendance, increasing earned and raised income, and motivating the public to protect nature.

Visitor Experience and Business Development: Goals
The Garden will provide a visitor experience that revolves around meeting and anticipating the needs of its customers.
All of the Garden’s staff, regardless of department, and front-line operating partners (at the Café, Shop) will deliver impeccable hospitality services to all visitors, donors, and vendors.
The Garden will be a four-season destination by creating year-round programs that give visitors the opportunity to experience and understand nature and the natural world, indoors and out;
A visit will inspire general audiences to create a relationship and affinity with the Garden, driving them to visit more often, become members, engage further, and support its mission to educate people about plants and the natural world.
The Garden will make notable advancements toward making its visitor operations a model for being as waste- and emissions-free as possible and will serve as a leading educational resource by conducting programs that visitors can participate in, learn from, and model at home to live more environmentally conscious lives;
The Garden will create new programs, garden areas, amenities, and services (onsite, online, or at satellite locations), employing the best new technology, to increase revenue, improve visitor experience, and expand the opportunities for environmental education.