Vision for Marketing

Our marketing efforts will establish the Chicago Botanic Garden as a recognized and respected leader, known throughout the world for its visitor experience, horticulture, plant conservation, and community education.

The Garden’s marketing efforts will increase loyalty and enthusiasm, inspiring people to interact with the Garden  onsite, online, and at its
satellite locations.

Goals for Marketing
The Garden’s marketing efforts will: 1) build the Garden’s reputation and awareness as one of the great gardens of the world; 2) increase membership and attendance; 3) increase enrollment in Garden programs, classes, and volunteer opportunities; 4) cause more people to take action toward saving plants; and 5) financially support the Garden;
The Garden will become top-of-mind as one of Chicago’s foremost cultural institutions;
The Garden will be recognized as a leader in plant conservation science;
The Garden will be broadly recognized for its children’s, community gardening, and vocational and therapeutic training/horticulture programs;
The Garden’s marketing efforts will reflect the high standards of the Garden and will affect visitors before, during, and even after their visit;
The Garden will be instrumental in creating a new “cultural corridor” collaboratively with the Ravinia Festival, Writers’ Theatre, Kohl Children’s Museum, and other institutions, visitor and tourist bureaus, and the Village of Glencoe, City of Highland Park, and other local municipalities.